SUPER ASIA
Type Creative Direction, Identity, Webdesign, Print, Campaign
Field Commerce
Location UK
Year 2018-19
A flexible and fun identity for an esteemed ethnic supermarket in Glasgow.
We were approached to create a new visual identity for Super Asia. Our aim and focus was to reflect the high quality and freshness of the products, and to create a modern brand that would reach a wider group of customers. Inspired by Islamic geometric tiles and ornaments, we created a flexible brand language based on the four leading families of products: Fresh fruit & vegetables, essential ingredients, ethnic food & ingredients and quality meat & seafood.
All images by Terramoto Studio
Field Commerce
Location UK
Year 2018-19
A flexible and fun identity for an esteemed ethnic supermarket in Glasgow.
We were approached to create a new visual identity for Super Asia. Our aim and focus was to reflect the high quality and freshness of the products, and to create a modern brand that would reach a wider group of customers. Inspired by Islamic geometric tiles and ornaments, we created a flexible brand language based on the four leading families of products: Fresh fruit & vegetables, essential ingredients, ethnic food & ingredients and quality meat & seafood.
All images by Terramoto Studio
BRAND STRATEGY
VISUAL IDENTITY
GRAPHIC DESIGN
ART DIRECTION
NAMING
CAMPAIGNS
COPYWRITING
PHOTOGRAPHY
EDITORIAL DESIGN
WEB DESIGN
RETHINKING DESIGN ON SHAKY GROUND
Porto ︎︎︎ Brussels
Working worldwide
Portuguese–English
︎ Terramoto [noun] Earthquake
Porto ︎︎︎ Brussels
Working worldwide
Portuguese–English
︎ Terramoto [noun] Earthquake
