aDrogaria/M — Terramoto Studio

aDrogaria

︎ hardware store [noun] translation of “Drogaria” Portuguese–English

Type Creative Direction, Visual Identity, Webdesign, Print, Object Design

Field Arts & Culture

Location Portugal

Year 2021-23

Team Terramoto Studio with aDrogaria

5 exhibitions = 5 screws

aDrogaria is a collective of artists that present exhibitions, events and yearly programs in different spaces.

In the first year, the project took place at the ‘aSede’, a gallery in Porto, which was previously a hardware store for over a century, hence the name chosen for the project and the object that represents it.

Why a screw to communicate a series of exhibitions?
The collective was driven to work around the space’s heritage, so when thinking on what to design for the identity of the project we came up with the concept of the screw, instead of a logo, for each exhibition, inspired by the group of artists that would exhibit in each event.

A large part of the content was created without the use of computers, using only our phones to take videos and photos of the screw, placed throughout the gallery space, as well as in the hands of Sr. Benjamim, a long-time worker at the Drogaria.

All five screws were produced in collaboration with a local jeweller. They’re cast from brass and have different finishes: acid, polished and silver-plated.

All images & videos by Terramoto Studio