THE LAB.YRINTH by Prof
Type Visual Identity, Type Design, Print
Field Fashion, Performance Arts
Location Portugal
Year 2025
The Labyrinth, a concept store with artistic practice where fashion, fine arts, and performance coexist. Founded on experimentation and interdisciplinary, the brand explores time, materiality, and presence, creating immersive experiences that challenge conventional perceptions of objects, bodies, and space.
Under the creative direction of The.Lab, we designed expressive lettering to reflect the brand’s performative and artistic essence. The forms were inspired by movement, attitude, and artistic references, with special attention to the first letter, T, which evokes the body and can also function as a standalone symbol. The lettering serves as a tactile introduction to the brand, translating its experimental, interdisciplinary approach into visual form.
Photographic content by The Lab.yrinth
Field Fashion, Performance Arts
Location Portugal
Year 2025
The Labyrinth, a concept store with artistic practice where fashion, fine arts, and performance coexist. Founded on experimentation and interdisciplinary, the brand explores time, materiality, and presence, creating immersive experiences that challenge conventional perceptions of objects, bodies, and space.
Under the creative direction of The.Lab, we designed expressive lettering to reflect the brand’s performative and artistic essence. The forms were inspired by movement, attitude, and artistic references, with special attention to the first letter, T, which evokes the body and can also function as a standalone symbol. The lettering serves as a tactile introduction to the brand, translating its experimental, interdisciplinary approach into visual form.
Photographic content by The Lab.yrinth
BRAND STRATEGY
VISUAL IDENTITY
GRAPHIC DESIGN
ART DIRECTION
NAMING
CAMPAIGNS
COPYWRITING
PHOTOGRAPHY
EDITORIAL DESIGN
WEB DESIGN
RETHINKING DESIGN ON SHAKY GROUND
Porto ︎︎︎ Brussels
Working worldwide
Portuguese–English
︎ Terramoto [noun] Earthquake
Porto ︎︎︎ Brussels
Working worldwide
Portuguese–English
︎ Terramoto [noun] Earthquake
