Lenera
Type Creative Direction, Strategy, Naming, Visual Identity
Field Biotech Start-up
Location Portugal/France
Year 2025
Lenera is a next-generation biotechnology company dedicated to the precision-crafting of bespoke, and responsible luxury biomaterials through innovative, species-agnostic cellular agriculture technology.
We partnered with their team to define the name, positioning and visual identity — shaping a brand at the intersection of science and luxury.
The name Lenera was designed to feel rare and fluid, signalling a new material paradigm where innovation replaces extraction. Strategically, we positioned the brand not as an alternative to exotic leather, but as its evolution.
The visual identity draws directly from the biotech environment — laboratory processes, growth patterns and cellular textures — creating a system that feels both sensorial and precise.
A new definition of luxury, grown rather than taken
Field Biotech Start-up
Location Portugal/France
Year 2025
Lenera is a next-generation biotechnology company dedicated to the precision-crafting of bespoke, and responsible luxury biomaterials through innovative, species-agnostic cellular agriculture technology.
We partnered with their team to define the name, positioning and visual identity — shaping a brand at the intersection of science and luxury.
The name Lenera was designed to feel rare and fluid, signalling a new material paradigm where innovation replaces extraction. Strategically, we positioned the brand not as an alternative to exotic leather, but as its evolution.
The visual identity draws directly from the biotech environment — laboratory processes, growth patterns and cellular textures — creating a system that feels both sensorial and precise.
A new definition of luxury, grown rather than taken
Process
We found an unexpected way to capture their brand colours and textures: by swapping our tools and workspace for theirs.
Structure for copywriting
Naming process
BRAND STRATEGY
VISUAL IDENTITY
GRAPHIC DESIGN
ART DIRECTION
NAMING
CAMPAIGNS
COPYWRITING
PHOTOGRAPHY
EDITORIAL DESIGN
WEB DESIGN
RETHINKING DESIGN ON SHAKY GROUND
Porto ︎︎︎ Brussels
Working worldwide
Portuguese–English
︎ Terramoto [noun] Earthquake
Porto ︎︎︎ Brussels
Working worldwide
Portuguese–English
︎ Terramoto [noun] Earthquake
